'Impressario’ - A workshop on Nuts and Bolts of a Business Plan and Personal Branding was conducted by Mr Prabhakar Tiwari who is a brands, innovation and business expert, former CMO of PayU and Ceat India. He currently mentors budding entrepreneurs of IIM Lucknow and gives guest lectures at various B-Schools across the country. The workshop was attended by budding entrepreneurs from the city of Raipur as well as start-up enthusiasts of IIM Raipur. It was yet another step by CEC towards fostering the spirit of Entrepreneurship among students and provide them a platform with learning opportunities.
The workshop encompassed various topics such as MVP ( minimum viable product ) and design thinking enriched by insightful real life stories by the trainer. In addition, business model canvas development was discussed in depth as well as personal branding and its effectiveness. Cherished by the students’ and entrepreneur community, CEC hopes to conduct many more such enriching workshops in the future.
